Wednesday, October 28 | 10:00am (PT) | 1:00pm (ET)

Agentic workflows are collapsing the distance between a brief and a finished, on-brand asset. What once moved through separate handoffs, tools, and approval loops now moves as one continuous process, giving agencies and their clients a speed and scale most systems were never built for.

Join Adobe, Omnicom, and AT&T experts as they explore that end-to-end shift in practice, grounded in how one of the world's largest agency networks and its clients are building it together right now.

In this session, you will learn how to:

• Deploy agents at scale across the agency-client relationship, connecting strategy, production, and approval into a single workflow.
• Scale creative production across markets with Adobe Firefly Creative Production for Enterprise, generating banners and other assets with AI-assisted brand governance built in.
• Maintain governance across the production cycle with Adobe Brand Intelligence, so validation and brand guidelines keep pace with agentic speed.