Small Business Saturday

Date: Saturday, November 28, 2026
Time: 10:00 AM – 5:00 PM
Location: Downtown Chico

Overview

The holiday season is here, and there's no better time to shop small and support the businesses that make Downtown Chico unique. From boutiques and gift shops to restaurants and specialty services, our downtown is full of one-of-a-kind experiences you won't find anywhere else.

When you choose to spend locally, you're doing more than making a purchase—you're strengthening our community. Did you know that $68 of every $100 spent at a small business stays right here in the local economy, supporting local jobs, nonprofits, suppliers, and essential services?

Join us on Saturday, November 28, 2026, from 10:00 AM–5:00 PM as Downtown Chico businesses celebrate Small Business Saturday with special sales, promotions, and holiday cheer. It's the perfect day to shop, explore, and make a meaningful impact in the place we all call home.

Receipt-to-Win Raffle

And to make it even sweeter…

To encourage shopping and dining downtown, the DCBA, in partnership with ChicoBag, is offering complimentary Candy Cane Shopping Bags to the first 100 shoppers who bring a receipt of $30 or more to the DCBA office (338 Broadway) during Small Business Saturday. Limit one per customer. Available while supplies last.

Receipt-to-Win Raffle
Show a receipt or proof of purchase of $30 or more from any Downtown Chico business on Small Business Saturday to receive a raffle ticket for our Shop Small Raffle.

Raffle Location:
Downtown Chico Business Association Welcome Center
338 Broadway Street, Chico

Prizes include:
• Curated gift baskets
• Downtown goodies and merch
• A variety of special local gifts
• A chance to be the honored individual who lights the Community Tree on December 5th!

So come on down, shop local, support the place we call home, and pick up some fun and festive prizes along the way. You never know—you might just win more than you spend!

This holiday season: shop small, support local.

Downtown Business Information

Downtown Chico businesses, please complete the form below to let us know your plans for Small Business Saturday. We are asking businesses to provide information about any sales, promotions, specials, activities, extended hours, or other plans you will be offering during the event.