Event Details
ChicoSTART is celebrating Global Entrepreneurship Week with our Accelerated by Community Roseville Venture Lab!
ENTREPRENEURS THRIVE HERE!
ABOUT GLOBAL ENTREPRENEURSHIP WEEK:
Millions of people around the world have the ideas, talent, and ambition to build something better for themselves and their communities — but have never seen entrepreneurship as a path available to them. Global Entrepreneurship Week changes that. This campaign meets people where they are and connects them to the networks, tools, and support to take that first step — showing what’s possible in their own communities. - Global Entrepreneurship Network
ChicoSTART is one of many Global Entrepreneurship Week communities celebrating entrepreneurship across 200 countries! ChicoSTART will host events during the week of November 16-20th.
Tuesday, November 17th @ 5 p.m.
Testing Business Ideas for Founders: Turn assumptions into evidence before scaling.
Speaker: David Bland, Founder and CEO, Precoil and Author of Testing Business Ideas
Description:
Founders are often carrying too many open questions at once.
Do customers care?
Will they pay enough?
Can we build it?
Participants will learn how to extract the hidden assumptions behind their idea, map which ones matter most, and identify the fastest, most practical tests to reduce risk before spending more time, money, or energy building the wrong thing.
Rather than receiving generic startup advice, founders will work directly on their own business ideas and leave with:
- A clearer understanding of what is actually uncertain
- A mapped set of assumptions across desirability, viability, and feasibility
- Practical experiment options from Testing Business Ideas
About David: David J. Bland is the lead author of Testing Business Ideas and founder of Precoil, where he developed the Precoil EMT System (Extract–Map–Test) a decision-readiness standard for high-uncertainty, high-capital strategic bets. He helps executive teams build decision infrastructure that makes risk explicit, shared, and testable before major funding, momentum, and sunk costs make decisions harder to change. The result is clear Commit, Correct, or Cut verdicts backed by evidence, not opinion, slide decks, or forced consensus.Testing Business Ideas (Wiley), co-authored with Alexander Osterwalder, has sold more than 100,000 copies in over 20 languages and is used by organizations worldwide to systematically test assumptions. David works with Fortune 500 leadership teams and leading institutions including Draper University, Stanford University, Harvard University, and Yale University. His focus is not innovation theater or idea generation, but installing durable systems that allow leaders to think big, test small, and commit deliberately.
Event Location: Roseville Venture Lab, 316 Vernon Street, Roseville, CA
Questions: Email info@chicostart.com
About ChicoSTART: ChicoSTART's mission is to empower - entrepreneurs, startups and businesses with resources, training and community support needed to start, grow and thrive throughout Northern California. Through the CA Office of the Small Business Advocate, ChicoSTART is 1 of 13 CA Inclusive Innovation Hubs representing 20 counties in the North State. The Roseville Venture Lab is 1 of 10 Accelerated by Communities through ChicoSTART. Learn More: www.chicostart.com

